STAR Laces was founded in 2018 to use fashion as a dynamic platform to demand better for trans individuals and normalize sharing pronouns. The shoelaces provide an easy way to both inform others about your own pronouns and give others the space to feel comfortable sharing their pronouns with you.
The name, STAR, was inspired by two revolutionary trans women of color, Marsha P. Johnson and Sylvia Rivera who founded the first trans and gender non-conforming focused activist organization, STAR (Street Transvestite Action Revolutionaries) in 1970. Their work, and the work of many other trans and queer Black, Brown, and Indigenous people, leads the way for liberation for generations of LGTBQ+ people to come.
To continue the work, STAR Laces donates 15% of sales to help trans identifying individuals gain access to gender-affirming hormones and surgeries.